Motorsport Color-In Helmets: Formula E

Written By Toma Paro

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PopUp partnered with Formula E to develop, design and produce unique & engaging promotional items for kids activations at certain Formula E events.

The local event promoters wanted an engaging activation that reflected the racing spirit of Formula E, while breaking away from traditional kids giveaways at the fan village. The helmets were distributed at the fan zones at specially designated "Helmet Stands". Fans assembled and wore the helmets at the race, and also kept them as a souvenir after the race.

The result was clear: the helmets were the most popular activation in the fan zone and Formula E continues to partner with Pop Up year after year.

Toma Paro
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