Cricket Helmets: The Hundred
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25,000
Pop Up was approached Whitelight Promo to create a series of highly engaging replica helmets for The ECB’s The Hundred Cricket League. The Hundred is a new professional franchise 100-ball cricket tournament involving eight men's and eight women's teams located in major cities across England and Wales. Given that The Hundred are a new league, the aim was to create a highly memorable and engaging giveaway for fans of all ages.
We worked closely with Whitelight & the ECB to create helmets for all eight teams across the UK. We used robust plastic-free materials to ensure the helmets were sturdy, easy to assemble, and fun to wear. All the helmets were manufactured in the UK to ensure we could deliver the products quickly and efficiently to teams across England and Wales.
The helmets were exceptionally well received by fans of all ages, and were the most popular giveaway of the season. The helmets had a strong presence at the match, on social media and even on television! Hopefully cricket fans will be wearing Pop Up helmets at games across the UK for many years to come!
“PopUp’s helmets brought a brand new product to the second year of The Hundred. Sustainable & visibly fun, these card helmets were an instant origami success!”
