Motorsport Helmets: Formula E

100,000

PopUp partnered with Formula E to create a range of sustainable, biodegradable & plastic-free products to be distributed at every FE race across the globe. PopUp created 12 unique designs for every Formula E race team. The helmets were designed in line with the teams' brand guidelines, with each helmet featuring images of both drivers, team social media handles and the Formula E season schedule. The helmets are made from recycled paper and are 100% plastic free, which is in line with Formula E's agenda.

The helmets were distributed at the fan zones at specially designated "Helmet Stands". Fans assembled and wore the helmets at the race, and also kept them as a souvenir after the race.

The result was clear - the helmets were the most popular activation in the fan zone and Formula E continues to partner with Pop Up year after year.