Sustainable. Innovative. Engaging.

Trusted by the biggest brands

Our Promise

Quality

We use premium & sustainable materials in everything that we do, ensuring a high-quality finish that is durable and sleek!

Innovation

Innovation is at the core of what we do. Whether it’s our patented products, new innovations or the items we source, we always have something creative up our sleeve!

Customer Service

Our team is here to help! If you don’t see what you are looking for, reach out to our team who can turn your ideas into reality.

Our Products

Our products are carefully designed to be unique and to engage fans at any event. We work across a number of sports ranging from Motorsport to American Football. Check out our full collection of sports and products!

Case Studies

Want to know how others have used our products to engage thousands of fans? Check out our case studies!

Interested in a custom item?

We design, produce and source custom products across the sports & entertainment industries.

Just reach out to our team and we can get started!

football (1).jpg
SUPERBOWL KIT_0016.jpg
8485c67e-395d-4d5b-8665-9cebe2a2ef57.jpg
Screenshot 2023-08-14 at 15.34.40.png

Lets get social.

Follow us & check out our latest work on Instagram

View fullsize Ready, set, build! 🚗💨 Introducing the buildable 3D NASCARs — an epic collaboration between Pop Up and @paperlegend_ ! We’ve teamed up to create these super cool, eco-friendly 3D cars that fans can assemble from one piece of card. This
View fullsize New look, same Chase. 🏁🔥 Check out @chaseelliott9’s latest helmet design— a perfect blend of style and speed. Ready to chase down the @nascar competition in style! 🏆 #ChaseElliott #NASCAR #RaceReady #HelmetGameStrong
View fullsize Unveiling every angle of Ryan Blaney’s epic helmet design! 🏆 Celebrate the 2023 @nascar Cup Series champion with this unique @menardshomeimprovement inspired #paperhelmet. Perfect for any NASCAR fan looking to add championship glory to their c
View fullsize The next generation of @nascar has arrived, bringing with it a team like no other: @teamtrackhouse! Leading the charge are none other than @rosschastain 🇺🇸and @daniel_suarezg 🇲🇽. Buckle up, because these drivers are leaving their mark with their
View fullsize At Pop Up, our cardboard engineering skills have no limits! 🌟 A huge shoutout to our amazing partners at @whitelight_sport_mktng_merch for making this possible and to the @vitalityblast for keeping cricket fans across the country cool and protected
View fullsize The U.S. Air Force is rocking a sleek new helmet design! These helmets aren't just about looking cool—they're packed with cutting-edge features to give pilots an edge in the skies 😜 🦅 🇺🇸 @nascar @usairforce
View fullsize Rev up those engines and tighten your seatbelts, because @bubbawallace is rolling into the new @nascar season with a fresh helmet design that’s bound to turn heads faster than a pit stop‼️🏁 #nascar #paperhelmet
View fullsize Presenting the 2024 Formula E Mexico 🇲🇽#paperhelmet—electric ⚡️eye-catching 👀 and vibrant 🟣🟠 #formulae
View fullsize Pop Up's helmets are distributed to fans at events by our awesome partners like Agpro. Thanks a bunch for keeping the fun rolling across the country @agproco 🚀🎉
View fullsize There's no tailgate on the planet that rocks as hard as a @clemsonfb tailgate! At Clemson, tailgating is not just a pre-game celebration, it's a full-blown fiesta of orange and purple paper helmet awesomeness 🧡💜 #clemsontigers #collegefootball
View fullsize Game day extravaganza as the mighty @georgiafootball Bulldogs face off against @alabamafbl today! Can you feel the anticipation in the air? 🚀 #GoDawgs #GameDayExcitement 🐾🎉
View fullsize
View fullsize At Pop Up, our design team boasts a wealth of experience in the world of sports marketing. Take a glimpse at some impressive examples featuring NFL mini helmet posters that showcase the expertise and creativity we bring to every project. 🏈🙌 #nfl #p
View fullsize Who knew insurance could be this spook-tacular? 🎃✨ Pop Up's pumpkin masks have transformed Howden’s local UK branches nationwide, seamlessly aligning with their recent rebrand. Thanks a million to Howden for turning the mundane into
View fullsize 
“We have worked with PopUp across multiple seasons now to create replica helmets for many of our drivers including Chase Elliot, Denny Hamlin, Kyle Busch & Ryan Blaney. NASCAR fans can’t get enough of these!”
“It all began with an idea to turn a poster into a football helmet… Our most successful schedule poster activation to date,  receiving over 400,000 impressions on social media!”
“PopUp’s helmets brought a brand new product to the second year of The Hundred. Sustainable & visibly fun, these card helmets were an instant origami success!
“ I want to say a HUGE thank you for turning around our branded NFL helmets so quickly, they went down incredibly well. We had fans waiting at the tailgate entrance for the helmets after running out of them after 30 minutes! We spotted a number of fans wearing them in the stadium on TV and social media, amazing brand exposure.”