Football Helmets: Virgin Atlantic x NFL London
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10,000
Pop Up was approached to create a unique and engaging promotional item for Virgin Atlantic at the NFL London games. Virgin Atlantic was looking to activate its NFL partnership and break away from traditional giveaways while standing out vs other sponsors at the tailgate in London.
Pop Up designed and created 10,000 Virgin Atlantic-themed NFL helmets. The helmets were handed out by Virgin Atlantic staff, both flat and assembled, at the tailgate prior to the game. The branded NFL helmets were an instant hit - which resulted in a re-order the following year. The helmets were printed on sustainable and robust card to ensure a premium feel at a competitive price point.
““I wanted to say a HUGE thank you for turning round our branded NFL helmets so quickly, they went down incredibly well! We had fans waiting at the tailgate staff entrance for us to come out and restock our crew and actually ran out of them 30 minutes before the tailgate for the final game closed. We spotted a number of fans wearing them in the stadium on TV, amazing brand exposure.”
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The branded NFL helmets were a unique and engaging promotional item that elevated Virgin Atlantic's presence at the event, while the helmets' success on social media and on television gave Virgin Atlantic a strong media return.
